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Brandul Blithe in presa

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What is anti-polluaging? The Korean innovations to protect ageing caused by pollution

Blithe’s Splashing Mask is full of green tea and other powerful antioxidants. If you’re serious about fighting polluaging, antioxidants will be one of your strongest weapons as they actively work against the free radicals that try to undermine your skin’s DNA. Yuzu, acai berry and ginseng are favourite K-beauty antioxidants to try. 

Articol de: www.vogue.com.au

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Pressed serums are growing in popularity, but Korean beauty brand, Blithe, takes credit for making the new category popular. The custardy texture applies and acts as a humectant, much like a cream, with all the efficacy of a serum. This serum promises hydration, alongside free radical and pollutant protection thanks to the use of chaga mushrooms harvested from the cold tundras. Chaga mushrooms contain high levels of melanin, protecting against sun damage, while giving your skin the nourishment it needs to get glowing. This product is also a multi-tasker, as it can be used in place of a moisturiser and serum, or a sleep mask for those with oilier skin.

Articol de https://www.lifestyleasia.com/

Tonerul 5 Roots Essence in revista Cosmopolitan

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Korean essences are typically watery, like toners, and can be applied with the palms of your hands or in a spray mist form.

“BUT WAIT!” you cry. “Aren’t toners and essences the same thing?!” Yes and no. They’re very similar in a lot of ways (consistency and packaging), but basically what you don’t get from a toner, you would then supplement with an essence. “Toner is going to bring hydration back to your skin,” says Cho, “but essences usually contain some concentrated active ingredient that goes above and beyond what toner can provide,” like brighteners, softeners, and plumpers. Apply them over your toner, in lieu of your toner, or skip them altogether! Remember: This is a menu, not a recipe.

 Articol de: www.cosmopolitan.com

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This hydrating gel-serum—made up of 63 percent ice-plant extract—is like a cool drink of water for your skin. "The ice plant grows in the Sahara desert and is great at holding moisture," says Chang. "We get a lot of emails from customers with skin that's oily and dry who love the pore-shrinking effect," Lee adds. Hello, moisture; buh-bye, midday greasiness.

 Articol de: www.allure.com

Blithe Tundra Chaga in revista Daily Dot

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Looking to reap the benefits of a face mask in a way that fits into your schedule? You’re going to love splash masks! Inspired by Korean bathhouse traditions, these super-concentrated formulas deliver the benefits of a lengthy treatment, but in just 15 seconds. Ok, so they’re not really masks; more like a liquid, in-shower treatment. But they do deliver magical, mask-like benefits — namely brightening and toning skin. Here’s how they work: In the shower, pour half a cap full of the elixir into your palms, splash onto face, use shower water to continue splashing and pat in for instantly softer, smoother skin. Worth a try, right?

Articol de: www.businessinsider.com

Despre crema Blithe Inbetween Instant Glowing Cream in revista NYmag

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This moisturizer is truly the most perfect pre-makeup prep cream I have ever used. Not only does it feel hydrating and revitalizing on your skin, it has an instant illuminating and brightening effect. Immediately, your skin will look radiant and glowing — like a light bulb. This cream contains squalene (one of my favorite enriching and moisturizing ingredients), niacinamide for brightening, and glycerin for locking in all your skin’s natural hydration. The way foundation or concealer glides over this cream is unreal. This is a must-have for nights out and events.

Articol de: http://nymag.com/strategist/

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